Organisers of the Cheltenham Pageant are to cut back capability and the worth of a pint following criticism from spectators.
The four-day assembly is the showpiece of the bounce racing calendar, however it has skilled a marked decline in attendances with punters sad about price.
A pint of draught beer or cider might be lowered by 30p to £7.50 in any respect the course’s conferences this season.
The Pageant’s closing day, that includes the Cheltenham Gold Cup, was offered out this yr however some individuals complained of overcrowding on that day.
Every day capability might be lowered from 68,500 to 66,000, though no attendance on the primary three days in 2025 topped 56,000.
The worth of drinks, and significantly Guinness – with an estimated 265,000 pints offered throughout the week – has been a specific sore level amongst punters.
“We frequently benchmark our meals and beverage costs alongside different main sports activities venues and comparable occasions,” mentioned course chief govt Man Lavender.
“Regardless of being topic to the identical will increase in items and companies as all industries, now we have taken the choice to cut back the worth of draught beers and cider… for the 2025/26 season.”
He mentioned the discount would carry costs all the way down to 2022 ranges.
For comparability, a pint of beer at this yr’s Wimbledon tennis was £8.45, whereas it might have set you again £7.75 at golf’s Open Championship.
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